New Consumer Research Findings From MHI’s Latest Consumer Survey
Manufactured Housing Institute (MHI) members attending the Winter Meeting in Houston got a look at new findings from MHI’s latest consumer survey. Linda Mackenzie of Trifecta Researh Group, which conducted the survey, gave a presentation that highlighted key findings from the survey.
This research revisits MHI’s consumer research from 2018 while also expanding on the original study to include not only those who live in manufactured homes and communities, but also those consumers considering purchasing a manufactured home. Key findings from the presentation include:
- Manufactured home residents have very positive impressions of their experiences. Overall, 81% of manufactured homeowners report a “very positive” or “positive” overall feeling about their home.
- 71% of residents report that they are “extremely” or “very” satisfied with their home. For owners who purchased a new home, satisfaction increases to 85%. A strong majority of manufactured homeowners (72%) said they are likely to recommend manufactured homes to others.
- For residents of land-lease communities, 72% of those in 55+ communities are extremely/very satisfied with their community, for all-age communities, satisfaction is 56%.
- 82% of residents in a 55+ community are extremely/very likely to recommend living in a manufactured home, and likely to recommend living in a manufactured home; and 69% of residents in all-age communities are likely to recommend living in a manufactured home.
- For manufactured home considerers, the top features that drive purchasing decisions are affordability (70%), energy efficiency (53%), additional space (49%), stand-alone homes (46%), and outdoor space (45%).
MHI plans to release detailed findings from the survey throughout the coming months.