Cavco Unifies Under a Strong Brand Strategy

Cavco Industries, Inc. enters 2025 with momentum – celebrating 60 years of building high-quality, affordable homes and introducing its new tagline, “Where Exceptional Meets Affordable.” After decades of impressive growth and acquisitions, Cavco remains committed to providing its associates a safe and engaging workplace, developing innovative products, and solving the affordable housing crisis.

Building on this momentum, the company is proud to announce that it is unifying its extensive manufacturing brand lineup, under the Cavco name, strengthening its national brand identity and recognition. This repositioning leverages the resources, experience, and vision of the corporate brand with unique, local expertise and reputation of the regional manufacturing facilities.

Additionally, the company will streamline product segmentation to maximize digital marketing effectiveness and simplify the homebuying process. Moving forward, homes will be identified by defined product lines rather than legacy brand names. This shift ensures prospective homebuyers, dealers, communities and developers can more easily find right Cavco-built affordable home that meets their needs. This brand and product alignment is the natural next step in the company’s development, reinforcing its leadership in the manufactured housing industry.

“With Cavco’s growth and our focus on the customer experience, the time is right to rethink how we can improve the customer’s ability to quickly focus their home search,” said Bill Boor, Cavco President and CEO. “Thics realignment to a single brand that focuses on product characteristics will transform how we go to market across our national manufacturing operation, leveraging our investment in digital marketing and opening new national marketing opportunities. It’s a big win for Cavco, our retail partners and most importantly, our homebuyers.”