In today’s housing market, builders/retailers are increasingly relying on incentives to attract buyers who feel squeezed by high mortgage rates and rising home prices. Across both site-built and [...]
One of the unseen and seemingly unknown features with benefits is that “green” manufactured homes offer better use of energy, materials, and natural resources. A retailer who can articulate this [...]
For decades, manufactured homes have been misunderstood. Old stereotypes painted them as cheaply built, unsafe, unattractive, or hard to finance. But those ideas are long outdated. Today’s [...]
Affordable, efficient, and increasingly popular, manufactured housing is more than a solution to the housing crisis. It’s a rapidly growing market that’s redefining how we think about [...]
Recruiting, retaining, and developing successful salespersons can be a difficult proposition for a typical manufactured home retailer. Often, salespeople are recruited from other manufactured [...]
A recent Fortune headline captures the mood: “The U.S. housing market is ‘finally starting to listen’ to homebuyers,” reflecting a subtle shift toward improved conditions. A First American [...]
New Pew Charitable Trusts analysis shows a growing trend among states to expand the supply of lower-cost, single-family housing, manufactured housing. Several states in 2024–2025, including [...]
The manufactured home market continues to thrive, especially in California and Arizona, driven by affordability, customization options and rapid innovation. If you’re buying, selling, or [...]
“People don’t buy features; they buy benefits” Shoppers (walk-ons) visiting a model home sales center display will often be initially reluctant to reveal information about their wants and needs [...]
The manufactured housing market is showing signs of moderate strength, even as the broader housing landscape continues to be shaped by high need and uneven demand. For retailers and community [...]