Recruiting, retaining, and developing successful salespersons can be a difficult proposition for a typical manufactured home retailer. Often, salespeople are recruited from other manufactured [...]
A recent Fortune headline captures the mood: “The U.S. housing market is ‘finally starting to listen’ to homebuyers,” reflecting a subtle shift toward improved conditions. A First American [...]
New Pew Charitable Trusts analysis shows a growing trend among states to expand the supply of lower-cost, single-family housing, manufactured housing. Several states in 2024–2025, including [...]
The manufactured home market continues to thrive, especially in California and Arizona, driven by affordability, customization options and rapid innovation. If you’re buying, selling, or [...]
“People don’t buy features; they buy benefits” Shoppers (walk-ons) visiting a model home sales center display will often be initially reluctant to reveal information about their wants and needs [...]
The manufactured housing market is showing signs of moderate strength, even as the broader housing landscape continues to be shaped by high need and uneven demand. For retailers and community [...]
Truism: “People don’t buy features, they buy benefits” Shoppers (walk-ons) visiting a manufactured home sales center display will often be initially reluctant to reveal information about their [...]
Potential home buyers find it difficult to purchase a site-built home that meets their expectations at a price they can afford. Many are pleasantly surprised when they become aware of today’s [...]
More than 21 million people live in approximately 8-12 million “mobile homes” or manufactured homes in the U.S. It is not easily determined how many of those homes are “mobile homes,” built [...]
Today’s manufactured homes are the most regulated and inspected single family quality affordable housing in the United States. The only form of housing in the U.S. subject to a stringent National [...]